Internet promotion Should now be part of every local businesses marketing strategy. New " Digital Customers" are viewing information in the comfort of their homes,looking at clothes,choosing restaurants,booking flights and holidays. This is now taking over form the old Yellow pages and newspaper ads, Nearly every house has access to a computer or a mobile phone 24/7 so to get found, you need to be visible , or your competitors will be seen instead. Internet promotion should be part of an integrated system, yes you still use direct mail,posters and flyers, free coupons and other listings to be found, but it should be a part of a consistent approach. Not just a thing you do when business is slack ! If your customers can find your details 24/7, see menu's, prices,images and special offers you become the "local celebrity" you just don't realise it. Think about your details being in every house in the area ! New and updated information easy to find and contact, that's what you can achieve when they use their computer or mobile.You can even be within 3 feet of them 24/7 via their mobile devices, reports show that 87% of people have their mobiles within 3 feet of them at all times. Could you use this to send special offers,quiet times in the restaurant, new stock arrived, new house for sale or up and coming events ? Make internet promotion part of your successful marketing strategy.
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