Wednesday, 17 October 2012

Local Business Marketing

Local Business Marketing



New technology and the increasing use of mobile devices to complete internet searches, is making the small business owner confused, to say the least.In the challenging economic times the business owner wants to concentrate on doing what he/she does best. Not to try and work out the Internet and how to use it to benefit their businesses.
Local business marketing should be their focus, the mighty Google is helping by presenting local results to searches first ! So it makes sense to make sure your business is where it should be when people search for your business. This may sound easy but in fact there are numerous things that need to be completed properly to make this happen.
It's not just a case of having a website or Facebook business page. You need to tell potential customers were you are and what you sell. Google first with "Places" and now with Google + local for business are doing some of the work for you.They produce the template FREE of charge, but you need to input the information you want your customers to see. If you leave it to Google they will collect information from around the internet and populate the page with some information, not perhaps the important stuff you want!
If you have a bricks and mortar business that as customers in a local area, you need to claim your page NOW.. don't wait any longer.
Local business marketing is a high priority with Google and they are spending millions on it, get your share of the customers that this will generate. The more information you include, the better, a few hours work and you could reap the rewards.Google will verify the details, usually by post, so the process takes a few weeks so get started now with your Local business marketing.

Wednesday, 21 March 2012

WordPress Security Needs Your Immediate Attention.

Safe

“URGENT WARNING: Your Business Website is Vulnerable to Attack”

Yourwebsite.com failed in

4 out of 4 tests ...

 

 

 

      What would happen if there was a theft at your home or business? I’m sure you have decent locks and other security systems in place to protect your contents.  

 

      Unfortunately, the same may not have been done for your Wordpress Websites. Wordpress security is overlooked.Does your site earn money for you ? Do you protect your customers information ?

 

      Any website is vulnerable to hacking by the “bad guys” and I wanted to give you some wordpress security tips to fix them right away. Time is ticking ...

 

      The things most fail on are as follows:

 

i.                Configuration file is in insecure location - Your passwords can be read

ii.            Version number is publicly readable - It’s easier to find known exploits which even inexperienced hackers can use.

iii.        It’s displaying unnecessary detail on failed logins which allows them to run automated solutions to crack your password.

iv.            Your installation script is still available and someone can simply destroy your current website with the click on a button.

 

      I strongly recommend you check these 4 basic issues and get your wordpress security fixed asap before your site gets defaced. There are hackers out there who deface websites for fun and some for even more sinister reasons.

 

      The repercussions are not good. Google can render your site unsafe for browsing and even de-index it. It can take months and a lot of pleading before it comes back - even after you fix everything.

 

      If you fix the 4 wordpress security issues I’ve mentioned above, you should be ahead of around 74% of other business owners, but it still leaves your website vulnerable to the “advanced hackers”.

 

      Make this a priority NOW read more at Wordpress security secrets