Google have been the dominant player in the search engines, but the way they "slap" their own customers has always been a mystery. If any other business treated customers this way they would Fail.
Constant changes to the alogrithim, in the guise of stopping spammers taking over their beloved first pages. But does it work ? Directories, holding sites and one page wonders with 10,000 + back links are still there. Then they tried the hotpot, now +1 to compete with the Facebook like button.
They are still the leader but for how long ?
Facebook users are on the site for longer and interact with people much more. Google is becoming purely a search engine, even though Google are trying to introduce Products, they do lead the way on PPC, but again they shoot themselves in the foot with the quality score and cost's involved.Other PPC platforms are gaining ground and learning from Google mistakes. Facebook will and do introduce apps that are used and effective.Simplification is the name of the game and never more so the for Local business.They want a system they can use and attract more customers. Google do recognize this but just can't settle on a format for page one displays.
Google maps and local are a step in the right direction, local business can benefit from this idea, but it is open to abuse, Google needs to react to their customer concerns, or they will falter in the wake of Facebook and even Twitter.It is essential that every local business is easy to find on the Internet, this needs to be a strategy using an Internet marketing service, spreading the message far and wide.This can be nationally or internationally or just in your local area, but it needs to be done correctly.
