Tuesday, 21 December 2010

Successful Marketing For Local Business

Successful Marketing For Local Business.

How to Get more customers.
Know where your customer looks.
Customer now use many different ways to look for information. Do you know which keywords they are using to find your business?
80% of people search online before buying offline, is your information easy for them to find?

Think Like a customer.
Why do your customers use you?
What do they like and what they don't like'
How did they find you ?
All really good information for your future targeting.

Make sure customers know how to find you.
Tell them your website address add it to your email.
Put the contact details on all paperwork.
Use consistent information and use a mixture of successful marketing methods to promote your business.

Don't ignore customers
In the new era of social media it is even more important to talk to your customers,build a relationship,stay in touch.
Follow up with them and send updates so they feel, in the loop.

Know what works best.
Test,test and Measure each method you use to know which works the best for your type of business.Always try to improve each area, even a small percentage can have a dramatic effect on profit.Small improvements add up quickly.

Give your business a helping hand
You need to be at the top of the search results, a Google places page is ideal to be above your competitors,optimise it and get a professional look to your listing.Google is now presenting these place pages at the top of search results,

Manage your reputation.
People are influenced by friends and colleagues who give word of mouth recommendations, so be proactive in asking for reviews,but also show the customers where to go to give the feedback you want.Citations are one of the most important things for top rankings.

Take action any action.
Getting new customers just needs consistent action, it is a strategy to do on a regular basis,weekly if possible. Track the results, improve when you can and the you will see an increase in customers.

If you find this information useful please "like" it or post a comment Thanks !

If you want a FREE website critique so you can improve your site go to Annoco Ltd and enter your details.




Further sites online for more information on Local Business Promotion below :
  • Local University Returns To Spokane … With a New Look - GetListed.org's Local University launched a year ago up in Spokane and was a big success. (See some of the feedback here.) We're headed back there next week for an encore engagement on February 25th — same city, same venue, ...

  • Google Maps Optimization: 10 Likely Elements of Google's Algorithm - SEO for Google Maps? Yes, kind of. Written in July 2010, this post outlines what I feel are 10 likely elements of Google's local/maps algorithm. If you're looking to rank highly in Google's local search maps (the 7-pack), ...

  • Printing Business Cards | alexking.org - Now that I'm self-employed, I need to get some business cards printed up. Anyone use a place they would recommend? I don't care where it is as long as they do quality work (and will work via web/e-mail/phone if they aren't in the Denver area). I'm not looking for a huge quantity at this point so a print-on-demand set-up is probably preferred.

  • The Local Business Information “Cloud” - cumulus1.jpg. Gib Olander of Localeze, a business information provider to local search services, presented a concept at the SMX Local conference last week that I thought might be helpful for businesses who are trying to wrap their heads ...

  • Local Business Owner Needs SERIOUS Reputation Management - Follow along with me, please: The story begins on Sunday, when our local newspaper runs an article about a local military man named Burke Jensen who's facing legal action because his new home isn't landscaped. ...

  • 10 Likely Ranking Factors of Google's Local Search Algorithm ... - This is my current read on the state of the algorithm used within the Maps product. Matt has posted a valuable summary of factors that seem to influence Google Maps standings. I want to supplement that list and organize it in a slightly different way to clarify my understanding of the situation.


Monday, 13 December 2010

Surprising Simple Google Places For Your Business

Surprising Simple Google Places For Your Business.

The new age of the Internet means, the majority of businesses need to be on-line in one form or another.Even if you do not have  a website you need to update your details on Google places. Google is investing millions of dollars on " Local" and it now presents the local results above the organic in search results around the world. So whatever country your business is based in, go complete your places page now.
80% of people do their research on-line before they buy off-line, so whatever you think, you need a place on-line.The Google place page is simple and easy to complete just follow the prompts on each part of the form. Better results can be achieved if you do a little bit of work beforehand, on categories, keywords etc . But do not let this put you off, any partly completed listing that is "owner verified" with a few photos will benefit your listing on Google.
For your business to appear in the top 7 positions you will need a place page, the more details that are included the better the position. Ok so you might not want to do it yourself then get somebody who knows what to do to create your listing, it then only needs updating as and when.
The other point you need to consider is mobile, there are 4 times more searches done from mobile devices than from home computers, so if you do have a website is it mobile compatible ? Try it on a mobile does it load, how long does it take, can you read the basic information  ? If not you need to get it changed so people can use a mobile to find your site. People on the move use mobile devices, so if yours is not viewable on a mobile they will just go somewhere else.
If you want to be in the top few positions that Google present to the potential customer, get a places page and check the mobile compatibility. You will be way ahead of your competition if you do. If you want a professional listing with a full performance report on your website go to annoco.co.uk