With the growth of the Internet seemingly surging towards the social aspects of mobile technology and the large social media sites like Twitter and Facebook,having huge loyal followers Google have introduced "Hotpot".Jamie,Gordon and Nigella need not fear this new heavyweight competitor, as hotpot is an App not the well loved stew from Lancashire in the UK.Basically it is a reviewing system for local business that uses a star rating from people you trust, friends and colleagues to give local recommendations.Google are trying to get the Gmail account holders to become social on the Google platform instead of the other social networks.Linked in with the places format it could well be a strong performer for local searches where Google is known to focus future development. This could well provide a strong social proof for local businesses and should be much easier to get customers to review your business than the likes of Yelp,Tripadvisor and Qype.
Use your new powers wisely grasshopper !
Lancashire hotpot is a dish made traditionally from lamb or mutton and onion, topped with sliced potatoes, left to bake in the oven all day in a heavy pot and on a low heat. Originating in the days of heavy industrialization in Lancashire in the north west of England.
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