Let's face it, it's easy to sign up for a text marketing service and have your own keyword and a short code for your customers to text into. But that alone won't make you any money and you will be no better off 30 days from now from when you first signed up to start mobile marketing. In order for text marketing to really increase your sales you need to promote your short code and give your customers a reason to text in. Here are the ten easiest ways to promote your mobile text marketing call to action:
1) Add a new post to your blog or Facebook. Do this every other day as other messages will push yours down the page.
2) Use Twitter and add "Retweet please." This will get the message to spread further than just your followers. People who know your business will share it with friends.
3)Inform your customers.Major stores, at the check out always ask if you want to sign up for their credit card and save 10% on the spot. Same goes for your mobile marketing campaign. Offer an immediate reward for signing up now.Your auto-reply message will display on their phone instantly after they text your keyword to the shortcode.
4) Put a call to action on one of your business reviews. Readers only visit an average of three business listing before deciding on a place to visit. Give the readers a good reason to visit your business by placing a mobile call to action that puts your offer right on their mobile device.
5) Create a mobile phone graphic and put a call to action on your website.This can be an easy way to capture and convert web visitors into sales. Write a new blog post about your mobile campaign and what type of offers they can expect from you.
6) Design simple "box Flyers," the pizza businesses know how powerful these can be to get customers to return their business. Retail and restaurants should add the mobile call to action on the bottom of receipts or include it on review cards or comment slips that are available for customers .
7) Involve your staff. You can't do it all and the success of any marketing idea often is down to their enthusiasm. Make sure staff know about the text marketing campaign, how it works, how they will benefit and when they tell customers about it will lead to higher opt-ins.
8) Send emails promoting the text marketing campaign and describe the benefit customers will receive for signing up.Usually businesses that offer something free to the customers on their next visit build a mobile database the quickest.
9) Put a poster in your window. This will help capture new people not visiting your business and will get other customers trying you out for the first time. When has a coupon or special offer lead you to try a business for the first time? Give people a reason to visit your premises.
10) Make it part of other traditional marketing such as newspaper, direct mail or radio . Don't start a new campaign in direct marketing if they are not part of your regular marketing strategy but if they are, adding the mobile call to action will increase the effectiveness by capturing opt-ins and delivering your offer right to their mobile device leading to higher conversion rates.
Most of these ways to promote your text marketing such as social media and blogging takes only a few minutes. Other methods are equally as simple and only take a little time. Building your list with mobile marketing is mostly hands-off and the results in conversion rates and return on investment are the highest of any marketing startegy. Take some time in the beginning and your text marketing efforts will pay off in the years to come.A great attention seeking headline will increase your sales, customers and profits.
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